Your Sales Process Is Costing You Revenue

We help Small & Medium Businesses implement CRM and digital marketing systems that drive measurable results.

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Lost Leads, Missed Follow-Ups, and Unaligned Systems?

If your sales and marketing tools aren’t working together, you’re leaving money on the table. Disconnected systems, manual processes, and poor follow-up cost your business in ways you can’t always see – but definitely feel.

The good news? We fix that!

We specialize in helping service-based SMB’s:

  • Streamline lead capture and follow-up
  • Eliminate gaps in their sales pipeline
  • Automate marketing and customer outreach
  • Align CRM, email, and social systems for measurable growth.

Services

Sales Process Optimization

We refine your workflows, lead stages, and follow-up to reduce friction and boost conversations.

Partnership Ecosystem Development

We help you build referral networks and co-marketing partnerships that scale beyond your own lead generation.

Managed Social Media

Done-for-you content and engagement strategies that build brand trust and attract inbound interest – without taking your time.

CRM Strategy and Implementation

We configure and deploy CRM systems that match your sales process – so your team can stop guessing and start closing.

Proven Results for Growing Businesses

“We had a CRM, but no one really used it. Within two weeks of working with this team, we had a working sales pipeline, automated follow-ups, and deals in motion. We’ve never looked back.”

– Jack J., Agency Owner

“They brought structure to our marketing. No more guessing. Just consistent leads and better conversations.”

– Samantha R., SaaS Consultant

“The Roqetfuel team completely transformed how we approach partnerships. We went from relying only on our own sales efforts to building a powerful network of referral partners and co-marketing alliances. It’s been a game changer, our leads and opportunities have multiplied, and we’re reaching markets we could never access alone.”

– Beth M., CRO

Meet Our Team

Bob McGinley

FOUNDER

Bob McGinley has a rich history working in areas of technology, sales, and leadership. We spent 26 years at IBM doing mainframe programming, application and infrastructure architecture, product development, technical sales, and finally in global sales leadership for IBM Cloud.

Bob then joined SoftwareOne where he spent almost 3 years helping to launch the new Application and Cloud Services portfolio. In this role Bob closed some of SoftwareOne’s largest services deals in their history, in addition to leading the North America Services Sales team, which consisted of 26 sellers.

Casey Hall

CHIEF REVENUE OFFICER

As Chief Revenue Officer and Partner, Casey brings a growth mindset to the organization—focused on building customer trust, mentoring teams, and aligning innovative technology solutions with meaningful business outcomes. With a strong foundation in both technical strategy and revenue leadership, he’s known for simplifying complexity, driving scalable results, and guiding cross-functional teams to deliver measurable impact. His leadership style blends transparency, collaboration, and a service-first mindset.

Outside of work, Casey is a dedicated community volunteer and youth coach who believes leadership starts at home. Whether organizing school events, mentoring students, or getting muddy on the soccer field, he brings the same energy and focus he does to business. On weekends, you’ll find him outdoors—hiking, biking, skiing, or enjoying BBQ with family and friends.

Vita Stramaglia

CONSULTING AND ALLIANCE PARTNER

Vita Stramaglia is a highly skilled and results-driven leader with extensive experience in channel sales, strategic planning, alliance relationships, and account management. She has held leadership positions at top organizations, including KPMG and IBM growing accounts like Google and Paypal 124% YOY. Vita also served as Senior Global Account Director for Wipro and Bearing Point accounts at Oracle, overseeing high-performing teams to secure new selling opportunities across all Oracle geographies and product lines. Through her leadership Vita’s accounts were ranked in Oracle top 5 global managed partner accounts.

In her recent role as Vice President of Partners & Ecosystem at DOMO, Vita spearheaded the development and management of strategic SaaS partnerships with technology, reseller, and GSI partners to drive consistent business growth and goal achievement. She transformed and revamped partnerships, including Amazon Web Services (AWS), Square and Apple.